PPC stands for pay-per-click. it is a sort of internet advertising which includes advertisers paying a price on every occasion one of their advertisements is clicked. Simply, you are only paying for advertising in case your ad is clicked by someone. It's a technique of 'buying' visits for your site.
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Optimizing PPC to make it cost-effective.
Your advertisement can be displayed on the first SERP when a person searches for an associated term. More publicity and brand visibility as the targeted audience is directed to your site
You can run more than one advert campaign for every keyword
It effects in better click-through rates (CTR), extra conversions, and extended income revenue
Provides immediate visitors